Trade Marketing Executive

Description

• Collaborating closely with the sales teams and distribution players to ensure effective communication and coordination between marketing and sales.
• Offering tools to improve the flow of information between marketing, sales, and distribution, such as a customer relationship management system (CRM).
• Providing retail tools or digital tools necessary for the brand's commercial performance at the points of sale, such as digital displays, online promotions, or in-store events.
• Measuring and analyzing the evolution of sales constantly to have a dynamic management of the brand/product, using metrics such as market share, sales volume, or customer feedback.
• Ensuring the optimal presence of the brand's products at trade fairs or other occasional events, by coordinating with event organizers, creating displays or demos, and training sales reps.
• Developing and being responsible for the trade marketing budget, by allocating funds to different activities, monitoring spending, and providing regular reports to management.